From CDC's Crisis and Emergency Risk Communication (2018):
1. Be First
2. Be Right.
3. Be Credible.
4. Express Empathy.
5. Promote Action.
6. Show Respect.
1. Be First
2. Be Right.
3. Be Credible.
4. Express Empathy.
5. Promote Action.
6. Show Respect.
I'd kind of like to see science communicators start talking in the language of sports betting when it comes to uncertainty instead.