As a straight translation of percentages, sure. But who cares that 1.3% of the population Likes something except in the context of total population? "1 out of 77 kids has an awful haircut, an equivalent to over 5,000,000 awful haircuts in America."

Better to keep the scales the same: US state with closest pop to Israel is Virginia, total market available to Groupon in Israel is arguably about equivalent to that.