If you never need to hit a browser Avro, Thrift, Protobuff etc., are way better and more straightforward options to deal with than JSON.
You have a strong schema, not a retrofitted on top JSON schema spec.
The schema is enforced as the data is serialized to binary format. They have schema evolution functionality.
You get the advantages of binary format, faster de/serialization speed, less bandwidth.
You are not writing your own decoders/encoders anymore. They all have code gen to generate domain objects in your language of choice. You have the schemas in a central repo and a CI job that reads them publishing a package for your language, i.e. JAR's, NPM's, Crates etc. etc. Users just pull the artifact. This part makes dev easier. You just import the artifact and can read/write the data with no effort/code.
I've had success using Protobuff in the browser without the GRPC using protobufjs. My API is a typical HTTP Rest service, but instead of sending/receiving JSON it uses Protobuff as the message format. It has made life really easy as I just import the generated Protobuf NPM, and when I make a fetch call, I deserialize the result to an object by using the auto-generated decode function and then I can call `.getFiled()`. As I'm using Typescript on the client-side, I get type checking and type hints in the IDE. If there's no `getField` function, I know that field doesn't exist.
The advantage I now have is I don't need to do OpenAPI stuff. I get that for free. I have the request objects and response objects as protobuf so there's a strongly enforced schema file acting as the contract, and I can produce client packages in any language for free.
The other benefit is it has reduced response sizes and latency. The response size was the main reason I did a POC with protobuf as working on a mapping application and sending polylines to be displayed on a map meant I was sending 10Mb+ of JSON to the browser. Protobuff significantly reduced this.
The caveat is Protobuff are hard to debug in the browser. You can't just use the net inspector as you have binary data, not plain text.
For any personal project going forward, I'll use Protobuf instead of JSON. The biggest annoyance I have is writing JSON de/serialisers in my serverside language then having to do the same for the client-side language/app, them getting out of sync when the API evolves or making typos. Using Protobuf removes all those pain points, import the package, use the package, the specification has schematics around schema evolution so API changes is just updating to the latest package. The only downside is if you have a public API no one else does it so everyone expects JSON, a non issue for private projects.