Joey also wants to let customers comment on those posts with questions and general excitement, or to reach out directly in a way that isn’t a phone line.
The issue is that Facebook and IG are really really good business and marketing platforms. That and ads is basically their whole reason for existence. And you get a huge audience, organic discovery, and moderation for free.
Every restaurant in my city’s primary social media presence is on IG. Unless you’re a huge chain and have a marketing department that’s basically all they get that isn’t mayyyybe a local mailing, or a sponsored story in a local newspaper or food blog.
Don’t get me wrong, I think you should have your own website for nothing else other than to lend some legitimacy when people Google your name but if you could only have one I would probably skip the website. “The Web” from a business standpoint is just Google’s centralized platform at this point since the thing that matters is audience and discovery.