Most of it has this weird "Friends" but with a "rich millenial from SF" flavor marketing to it. Everything is made to feel super-important and productive, yet casual.
It feels like they have a single persona:
"[Dave/Alice] lives in SF. After a busy day hustling, they chase their side gig doing [photography/art/music production]. Later on in the evening, they contact all of their friends using [platform] to go downtown for a [coffee/sushi/craft beer]. While on their [Uber/Lyft] ride, they check the [stock market / sport scores / wikipedia trivia].
Back home, they use the voice assistant on [platform] to dim the lights in their studio apartment and watch the newest TV show on [streaming service]"
Before bed, they finish the day by [meditating / reading a self-help book / listening to a self-improvement podcast]."