Maybe not inherently, but in practice, it is. Pretty much all ads are forms of emotional manipulation (FOMO, artificial status boosters, nurturing insecurities about life, body image, or career) or self-serving statistics and figures. The only ads that aren't malicious are independent consumer test reports, and they're only independent if the original manufacturer didn't pay for them. And if we accept that advertising is malicious by default, all attempts to improve the reach or effectiveness of ads can only be a net negative to society.

And that's not even touching on the entire surveillance infrastructure that has been constructed in the name of advertising, which we can similarly classify as malicious.

It is not Mozilla's job to profit off its users. Its job is to provide a browser. They have utterly failed at this job.

I have a fundamental right to see not see the content I do not want to see. I have a fundamental right to not be advertised to. Firefox has violated this right.

brb looking to replace using Linux and Wikipedia