Thought this was already revealed as a viral marketing campaign by starbucks:
http://www.coffeestrategies.com/2011/08/08/starbucks-and-the...
Not sure if that means there's more of a reason to exploit it or not, at least Sam's doing it for good =)
http://www.coffeestrategies.com/2011/08/08/starbucks-and-the...
Not sure if that means there's more of a reason to exploit it or not, at least Sam's doing it for good =)
My experience is that when confronted with the evidence, the people behind “viral marketing campaigns" have no trouble ‘fessing up, they usually boast of it and use it to drum up more business for their “social media agencies.” A company like Starbucks as zero incentive to lie about it and a huge disincentive. If even one employee spills the beans that it was a marketing stunt and that Starbucks is lying, their brand equity takes a huge hit.
It is difficult to “prove” things one way or another to the standards of science or law, but I’m personally satisfied that it was not a marketing stunt.
I suppose there’s room for conflicting views over how much damage that might be, but I can’t see any marketing person thinking that it is worth the risk.
"Mobiquity has no professional affiliation with Starbucks."