If you build it, they will take it away from you. That's the European market for you and compounding legal issues like this make it a difficult one to foster innovation in.

This strikes me differently from the App Store issues. There Apple is dealing with 3rd parties and trying to create a playing field where they allow competitors on their platform, i.e. Apple Music and Spotify. Here Apple built their NFC chip for their own use and for their own product. If another company wants to provide NFC capability for credit cards, they can and the actual credit cards already do.