"AI" also gets used for cosmetic reasons. I knew a startup that got acquired. They had a .ai domain with no AI product whatsoever.
Extract from the "model":
$yearsBetween = $comparisonItems->created_at->diffInYears(Carbon::now());
if ($yearsBetween <=1) {
$multiplier = 1.08;
} else if ($yearsBetween <= 2) {
$multiplier = 1.12;
} else if ($yearsBetween <= 3) {
$multiplier = 1.15;
} else if ($yearsBetween <= 4) {
$multiplier = 1.22;
} else if ($yearsBetween <= 5) {
$multiplier = 1.37;
} else {
$multiplier = 1.41;
}
Those multipliers were just from a bit of human-playing-around-with-the-data.The thing is, customers were happy with the result and, as far as I know, still are. Internally it was always called the random number generator.
If customers weren’t happy or the results they were getting were wildly out (they weren’t) then might’ve been different.
In our minds the customers are buying a product to produce a result. If that’s from an ai model or a bunch of ifs it shouldn’t matter.