User hostility.
They started soldering ram onto motherboards, even in devices that had plenty of space (iMacs) when it cut too much into their margins because people were doing upgrades themselves instead of paying for the 2000% premium to have Apple do it for them.
Then they soldered the SSD to the Macbook boards.
Despite having a long running bug that prematurely wears out the SSD.
Glue in Macbooks with the batteries where it wasn't necessary.
Soldered down glass backs on iPhones.
Serialized hardware AND batteries that cannot be swapped between identical models.
Everything they do is user hostile and anticompetitive.
Every step of the way, when something was found to be user repairable or replaceable, the next iteration had that 'fixed.'
* The fanboys have arrived. Factual discussion will not be tolerated. Downvotes shall commence without comment! *