In my opinion a complete misuse of the term "robotic". Similarly how the term "AI" was (and is) abused by tech companies marketing departments.
Basically, it makes it clear that RPA is just macro recording, without any 'subtlety' or margin of errors (one pixel shift will break RPA)
It's very dynamic and a well written bot will work even after changes to the website or software. Also, pure RPA is usually only used on legacy software without any other APIs, so they rarely change.
Source: RPA/IPA Dev
The RPA systems I looked at supported fuzzy matching for images and text.