They look similar to the ones you linked, they stay very well in my ears thanks to the hook thingy.
https://www.amazon.com/Bose-QuietComfort-Acoustic-Cancelling...
For example, I just compared Bose’s qc 35 ear buds to Sony’s new wf1000xm4 budd. The latter gets a lot of rave reviews, but i found them to be terrible. The high center of gravity with no support causes them to bounce loudly if you move around with them in, and the noise cancellation is constantly ringing with artifacts regardless of ambient sound level. The Bose have a pretty disappointing battery life, but beyond that are rocksolid compared to the Sonys.
If you want to really lose faith in those circles, try some Beats by Dr. Dre. They clown them but IMHO the Solo 3 was an excellent product for ~$100. Good sound, fantastic battery life and Bluetooth range.
But nothing in the $100 range is going to be outstanding anyway. I recently finally decided to try spending some more, did some research, and landed at the MMX 300 for around $270. It's been amazing how much I was missing out on with all the cheaper stuff I'd previously had, from $20 to $90. Just all the stuff I'm hearing (hearing at all or more clearly) for the first time in very familiar tracks.
For audio quality, however, there are definitely better alternatives at the same/lower price (but not necessarily as good for exercise or noise cancellation). I also heard that the AirPods Pro are comparable to Bose's QC35s for noise cancellation, but not as good (though the AirPods are far more portable), and their batteries don't last as long in the long-term.
However, most of newer in-ear headphones are like plugs nowadays (don't listen to the bose suggestion in sibling comment). What you're looking for are in-ears that Geizhals[1] calls earbuds (although brands themselves usually don't differentiate in names. Which makes it difficult to find). My personal favorite are Marshall Minor II (although the 12h bluetooth are exaggerated, more like 6h.). But still, I got to admit that sound comes through more easily/better when the headphone fits like a plug (that's why new in-ears are usually of the plug type) - but what is it worth if you don't feel comfortable? Not much.
[1]https://geizhals.de/?cat=sphd&xf=6546_Ohrh%F6rer+(Earbuds)