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To stop and consider if SEO is the best tool and the point in the brand's arc. Yes, of couse do all the usual obvious things. But beyond that, the question is: What marketing tool / tactics should we invest (our finite resources) in? It quite possible SEO isn't the best investment.

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Thanks a lot for the quick suggestion. What you're thinking of would be running social network posting and/or adds? Is there something I am missing?

It depends on the product and the target market. Given you're just starting you're going to have to experiment to see what works.

What kind of experimentations would you recommend? I'm thinking about sharing the product in specialized dev blogs and running Twitter sponsored tweets ads. What would you also try?

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