Is the name “social media” doublespeak? Comparing the online or digital equivalent or approximation as a simulation of reality has either created a false hyperreality at best but usually that of a poor imitation.
It is still reality. You're talking to real people, not NPCs.
Sometimes they're real, and sometimes they're idealized projections put forth by said people. This will happen in any setting but social media seems to encourage it for whatever reason.