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They are: the advertisers pays for the service users are consuming. The "free with advertising" business model is an efficient version of

Advertisers give money to users give money to content provider

Where money given to the users == money given to the content provider

> They are: the advertisers pays for the service users are consuming

and the users pay for the service the advertisers are consuming.

It's called currency for a reason... it likes to flow.

This actually blew my mind, lol

as long as it isn't downward

Then it would be called suction, maelstrom or waterfall, sometimes undertow.