Yeah, that name seems destined to limit growth outside of coastal metros. It's too hip for its own good.

I sort of like the concept, because I eat out quite a bit. But coupons for individual dishes sounds like more work than I want to deal with. It's bad enough trying to remember coupon, restaurant, and expiry date, which is why I let my wife do most of the couponing. Having to check it against the menu as well seems like a refinement too far; foodies don't need an incentive to try a new dish, we do that anyway because we like food. Still, it's got a lot of potential.

That was my first thought too. We're mostly adults here, but the name is seriously terrible. Please, please change it.

I dunno, I like the name, and I think a double-meaning is a bit of a stretch... Next you're going to tell me you think a restaurant site named "Eating Out" means something else...

I can also imagine some further publications shortening it to MOM. So they'll begin: "Munch On Me (MOM), a new startup in San Francisco, has..."