But holy shit am I repulsed by the influencer aspect that is growing with this "movement". Ways of Seeing taught that publicity (aka marketing) is tied to envy. There is such a deep schism between the Web 2.0 communities that exchange ideas on a forum and the vapid glamour shots posted on Instagram and Tik Tok. I think the takeaway is "Don't trust anyone in your hobby who is making money off their social media account."
Maybe this is why I like homebrewing: everyone is a bearded, chubby 35 year old nerd and there no way to make a 5 gallon carboy of bubbling alcoholic liquid into something "glamourous"