Bill splitting is the service I want.
Bill splitting is the service I want.
"Let's get lunch."
"Okay, where?"
"Chinese."
"Ugh. I don't feel like that today. How about that sandwich place?"
"We were just there on Monday!"
"Yeah. Feel like a burger?"
"That place isn't very good. Kind of expensive."
"Wish there was something new to try."
Then everyone goes back to work.
Then 15 minutes later you realize, ah, fuck, still hungry!
So the appeal with ZeroCater is that with no effort, boom, there's food. And it's often new food. And it's tasty. And you give no effort to thinking about it. So lunch is just a nice, social thing that lasts as long as you want it to without being prolonged by bad service, slow kitchen, whatever.
It's a pretty solid deal. Not a bad tradeoff. Picking lunch can be a miserable affair, especially when you work in a place with thin food options.
Oh, and as someone who was once subjected to truly fucking terrible office catering: wow, what a joy it is to get quality food delivered.
Having great food available daily would be a nice hook to bring in open source dev partners, potential employees (especially passive-recruit candidates), potential clients, etc. I know I've gone to Google and Facebook meals on that basis.
Basically if it's a "de minimis benefit" (generally, self-serve food is always included unless it's absurdly luxury), you're fine.
Serving it on business premises seems to be the key factor, at a dedicated cafeteria.
One of my phone app ideas (inspired by demoing Word Lens' real-time video translator over lunch) is a bill-splitting app that uses OCR:
1. Photograph the receipt.
2. OCR the items ordered.
3. User clicks the items to group each person's order. Or even cooler: fling items to the side or corner of the phone screen nearest that person (like a card dealer).
4. The app calculates each item groups' total with tax and tip.
Unfortunately, the market for bill-splitting or tip-calculating apps is probably pretty crowded. <:\
EDIT: I see now that an iPhone app that uses OCR to analyze your receipt already exists, though the reviews say the OCR sucks: http://itunes.apple.com/us/app/bill-split-ocr/id347826835