In 7th or 8th grade, I remember watching a video in health class that included a (presumably fictional) dramatization where a kid died his first time trying marijuana because (unbeknownst to him) it had been laced with crack cocaine. It was difficult to take much of health class seriously after seeing that video.
If your audience doesn't have much background in your subject matter, they're still able to spot lazy arguments. They know they're unable to judge the merits of the rest, but the lazy arguments spoil the whole message. Many times, lazy arguments are less damaging when the audience has the necessary background to evaluate everything being said.