Sounds like the author is waxing lyrical about regenerative braking? A bit breathless and certainly veering into marketing (rather than analysis) territory.
(Like me who apparently doesn't block ads because there were more of those on a given screen than article text)
More likely that the author got some talking points and maybe even data from the fine folks at Rivian.
however, automatically engaging regenerative breaking is especially helpful for mimicking a manual transmission (without freewheel/overdrive). It's a desirable characteristic for sporty driving styles.
my favorite piece of BS is "they've flipped the script!" I hope not, people already know what they want a pickup to do: haul their stuff around. They don't want their stuff hauling their pickup around, for example.
Yes, it's a puff piece, but that doesn't mean there's not truth behind it.