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That's not what the above comment said. It asked why didn't the academic paper discuss it in a manner that is attempting to cast suspicion on the findings. You discuss your own findings, quite frankly I'm not entirely sure their point. That Oxford shares the same country as this company? Is it somehow obligated based on this?

It would be ok to discuss another topic, but this particular case was using the behavior of a private British firm to somehow make the researchers look hypocritical (or having an agenda) because they are also based in the UK

Discussions are like soccer: if you go out of bounds you lose possession. We can't be talking about everything at the same time, that's exactly how you stifle discussion.