There's a difference between being an asshole against a problem or another company and being an asshole to the person you are trying to get to sign up.

Here's what gave me the double-take:

Already have an account? No you don't. Try to log in below if you think you do anyway.

Why are you being a dick to me, I just got here. I didn't care that you want to shit on Imgur, but now I'm not sure what your problem is and don't care to waste any more time on this.

Anyway, you can write your site however you want, but so can anyone share their thoughts.