The accusations were specific - he works for a company that provides mobile solutions for Starbucks. They pulled their clients page from the web after this blew up. I'd expect something along the lines "I'm not the Jonathan Stark who works for Mobiquity" or "I'm him, but the idea was still solely mine and my employer pulled the clients page for reasons totally unrelated to the whole affair".

Considering his statement did not address the key provably true/false questions: Is Starbucks a client of his company, and, why is his company's clients page down...it's hard to not closely scrutinize his word choice here:

> Starbucks had absolutely nothing to do with it

It's possible that Jonathan started this as a hobby project and as a bonus, he'd be helping out a client indirectly. PErhaps later on Starbucks did give some sort of buy-in. But even if it still has nothing official to do with the project, the question remains: how truthful was this statement on the project homepage:

>this site is totally not affiliated with Starbucks.

Frankly, if he had not written that and just not mentioned Starbucks corporate at all, I don't think there'd be any indignation. But that was the very first line of his project page.