"If it ever gets too bad, they'll just steal again" should hang on the wall of every media distribution company.
Consolidation efforts like Netflix prevented piracy, but the splintering of streaming services has encouraged it, and sports (and especially football) has become the great fulcrum. Pirating sports is huge right now, because their distribution is an anti-consumer mess. Cable is using them to cling for dear life, streaming services own fragments, and some teams even have their own dedicated networks.
Eventually I think it will break, and somebody is going to have to take a haircut. Likely cable, with a slight shot to the sports leagues who have benefitted from cables desperation and entrenched customers. Consumers may finally getting a reasonable-ish price (maybe $20 a month instead of $65).
I believe Disney is in the best place to execute this: owning ESPN, ABC, Disney+, and enough of Hulu. They've made the largest investment into the NFL of any company, but rights are all scattered between Amazon, CBS, Fox, and NBC until 2033! I could see them acquiring either the rest of Fox and/or CBS (who hold down Sunday slots), maybe work out a deal for RedZone with the NFL, and pull in noon and afternoon audiences, which might be the tipping point that gets consumers on board.