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Can someone please explain to me what is happening here. I'm an old fart. Is this a "blog" where every sentence is a twitter post? Is that to generate more views or something?

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Yes, basically, it's written on Twitter because more people will see it there. On Twitter it needs to be broken into multiple posts anyway, but the post is broken into a few more than necessary so it breaks at more natural points and fits the common style on Twitter for post series like these.

I don't care for it myself.

I see, thank you.

It's pretty common on Twitter if you've got more to say than fits in a single tweet. There are even tools to let you manage it (i.e. write a thing and break it up and post individual tweets in order).

Sometimes you'll see them numbered like /1, or if the author knows how many there will be in advance, 1/13, 2/13, etc.

It's not uncommon to put a separate link in many of the individual tweets in the series.

Thanks.

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