The idea that Chrome won’t track your browsing but Google might is more than a little incongruous/confusing for the average user IMO.
The idea that Chrome won’t track your browsing but Google might is more than a little incongruous/confusing for the average user IMO.
It'll track your searches on google.com, but not browsing history. Browser history is a function of signing into the browser, and you can't sign in an incognito window.
The discontinuity is that when you go in Google Browsers private browsing mode Google will still track you by the websites you visit, across the web due to their tracking token, and they are one of the only companies on the web that can actually do that tracking.
there might be a few people who are confused, but i don't think you can make the argument that google has intentionally misled anybody here. the fact that some people might be confused is not really google's fault. a lot of people are confused about a lot of things every day, nobody needs to be liable for that other than the confused people.
IMO there is a difference between “the websites you visit might track you” and “the websites you visit might have a google tracker on which will mean we will still track your activity and the sites you visit with that token and link them against your identity”. The first might be technically true, but I think a lot of users would be surprised by the second more nuanced version.