Reading the sibling comment from papaf[1] and also a previous reply to me by jakubp[2] about talking things out instead of email, it seems like the higher meta-analysis is that some people have a predisposition to prefer synchronous (videoconference, phone call, cubicle visit) over asynchronous communication (email, chat).
One group really prioritizes synchro comm for "emotional nuance" etc. The other group prioritizes written text's dense information content and searchability.
So if the company has folks like papaf and jakubp, it doesn't matter if you have a blog article recommending structured emails over video calls. Some employees prefer not to communicate that way. In fact, the blog article just makes them express their disagreement with it. E.g. papaf saying we're not "efficient robots" and jakubp advising me that I should accommodate his communication style of in-person cubicle visits.
To prevent clashing, I guess the higher-level advice is to hire a team where everybody likes to communicate the same way.