Make no mistake, when the dust settles, consumers will pay the same amount, but Epic will get to keep more of it.
There is nothing wrong with Epic wanting to increase its margins, but doing so under the rubric of helping the customer does get under my skin a bit.
This doesn't logically follow; Epic's interests do not necessarily align with the interests of all developers, and they certainly don't necessarily align with the interests of users.
In particular, the whole point of this is that Epic wants to be more than just a developer: they want to be a platform owner, and run their own App Store. Most developers can't even dream of that—and probably wouldn't want to.
One might even argue that it did need Epic as one of the largest mobile software vendors to challenge Apple both in PR and the courts. Small developers have complained without any effect whatsoever for years about the App Store restrictions (especially adult/otherwise "not family friendly" content, or wishing to use an HTML renderer that is not full of bugs) or Apple booting out their existence with no reason or way of appealing.
In an effort to stifle off regulation, the self-interest of giant corporations are aligned with their otherwise powerless developers - even if coincidentally.
If the duopoly wasn't under scrutiny, this "luck" would have run out as there would be no real viable competition.
Basically, the only way we would ever see action on this in the US is if a big player - like Epic - pulled a stunt like this to force their hand. As the evidence in the case showed, Apple was happy to try and pay people off to prevent them from filing a case like this, they offered Epic a sweetheart deal and eventually caved to pressure from Amazon.
As I saw it, Epic's initial actions here were basically over the percentage of the pie they get to take, not reducing the size of the pie.
People love Apple I know but if other companies start doing this hopefully they'll reconsider.
They were also making a larger scale play here, they want to get rid of 30% cuts in general, which means they get to keep more of their Android revenue and likely more of their revenue on PlayStation and XBox (The court case revealed that Sony is basically charging extortion money to allow cross-platform play.)
The perfect situation is when a companies' bottom line is in alignment with the interest of users and developers.
FTFY