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I'm not discouraging an individual from eating meat... I'm encouraging an individual to not buy into the idea that not eating meat will achieve their stated goal.

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Isn't the stated goal to reduce their contribution to climate change through eliminating meat related CO2 emissions? Seems like it works.

Doesn’t sound measurable. The whole “don’t eat meat, save the environment” debate should be centred around corn fed beef to begin with

How is it not measurable?

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