Yes. And my feeling is, this is where our market economy has jumped the shark. People running a business for the sake of running a business are able to put more focus, effort, knowledge and skill into optimizing its success. Many ways of doing so involve reducing the value delivered to the customer, but compensating it with manipulation (e.g. more marketing) or abuse (e.g. lock-in, dark patterns) - and all advantages gained this way compound. Thus, in a fair competition, a business run for the sake of its value has little chance of prevailing against a business run for the sake of being a business.
The problem I see with this is that the value of a business to its customers, and to the society at large, is in the product or service being delivered. The business as an entity is incidental, a necessary evil to generate the value. Businesses being run for the sake of running them seems, to me, like optimizing for precisely the wrong thing - putting the cart before the horse.