Yes a company can be started along a founders personal passion... for this example, lets call it bikes [could be anything]. A founder following passions will create something around bikes - and in most cases fail due to saturated market, competition which they cannot outspend, etc.
Other founders approach business AS the passion. Surveying the competitive landscape, capital models, future growth potential - and marry that with building something for people, helping them solve their problems is the passion, creating a business structure designed around them.