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The go-to-market for games without an app store (ios or android) is so bad that most game devs were rather get 70% of something rather than 100% of almost nothing... and that's probably why more people aren't talking about it.

It'll make it easier to make cool sites, but I wouldn't expect any change in the games landscape. Plus it really looks like the 30% isn't here to stay.

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Yeah and that's because nobody (from the browser vendors to the game engine providers) has bothered to create decent tooling for real-time 3D and game developers to be able to effectively deploy HTML5, with a specific focus on reducing build sizes via a combo of compression and a lazy loading asset fetching system.

This is what our startup has been focused on for Unreal Engine 4 to target WebGL. We've achieved scenes that are sub 10MB that load in up in two seconds in the browser on most devices.

Board and card games get a lot of joy from using the web. There's a lot of silent giants in that space such as PlayOK

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