I was never the target audience for this stuff but I was willing to be dragged along to Iron Man and Captain America because at that time “October Movies” still existed. That is mid budget Hollywood dramas and thrillers targeted towards adults, typically with an edgier tone, released in October after the summer tent pole season has run down but before Oscar candidate season has fully started. Basically everything David Fincher directed prior to being scooped up by Netflix fell into this category. Nightcrawler, All is Lost, and Captain Philips, are other “recent” examples, but of course they’re from the first half of the 2010s because Hollywood no longer green lights projects like these in the cinematic universe era. When MCU critics talk about crowding out better films, this is the sort of thing they’re referring to.
Look I apologize for not containing my scorn, but the fact is that the typical 9 year old can understand everything there is to understand in an MCU film modulo the punchline of a couple jokes. These are thematically simple films with no point of view and nothing to say for fear of shrinking the size of the big tent. The sad thing is that films targeted at children don’t have to be dumb; Bambi for example is a shockingly grownup film that sensitively deals with the passage of time and seasons, death and grief, coming of age, the hardness of life, and the cycle of generations, all within a runtime of under 70 minutes. There’s a lot going on there for the story of a fawn who does stuff in the woods. Yet that kind of depth does not exist in the children’s cinema of our times, ie the MCU, and the popular audience doesn’t even know to ask for it anymore.
We’re a stupid people and we get served correspondingly stupid culture. Sorry to rant and be rude, but in my view the MCU’s popularity is one of the leading indicators of our cultural decline, right up there with Trumpism and social media.