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Just to comment on your take about the brand itself. Ray-Ban is owned by the Luxottica Group, who are set to merge with Essilor - looking at ~25% global value of eyewear.

This means they own enough to possibly a) start normalising this whole thing by pushing out with other brands and b) Ray-Ban now bombing could be a credible calculated risk.

For context https://www.theguardian.com/news/2018/may/10/the-invisible-p...

I'm a little confused by your comment. The glasses pictured in the article look like a pretty standard pair of modern Wayfarers.

They look… exactly the same as these? https://www.ray-ban.com/usa/sunglasses/RB2140%20UNISEX%20ori...

litereally like ebay-chinese esque ones too.

https://www.amazon.com/GoVision-Sunglasses-Resistant-Lightwe...