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"I think this just blew out of proportion through social media." is an oxymoron.

Why? It all started with the e-mail that e-Food sent (admittedly not well-vetted), which was shared on social media and went viral.

People started writing negative reviews, starting hashtags, etc. without even being aware of the stuff I noted above.

I think they were trying to make a joke and meant “redundant” instead of “oxymoron”

Yeah, redundant will work too. It's an oxymoron because social media.