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i was just about to do the same! :)

I might've let it alone if the Firefox AutoPager extension had worked on it, but no.

I fucking hate that linkbait shit.

Do they do this so they can show ads on multiple pages? I couldn't tell since I'm always browsing with an adblocker on

That and simply inflating pageviews / counts / visits and user time-on-site, all of which are typical performance metrics used by websites.