10 people who don't matter (2006)
money.cnn.com
money.cnn.com
In entrepreneurship, timing is everything. So we'll give Zuckerberg credit for launching his online social directory for college students just as the social-networking craze was getting underway. He also built it right, quickly making Facebook one of the most popular social-networking sites on the Net. But there's also something to be said for knowing when to take the money and run. Last spring, Facebook reportedly turned down a $750 million buyout offer, holding out instead for as much as $2 billion. Bad move. After selling itself to Rupert Murdoch's Fox for $580 million last year, MySpace is now the Web's second most popular website. Facebook is growing too - but given that MySpace has quickly grown into the industry's 80-million-user gorilla, it's hard to imagine who would pay billions for an also-ran.
As I remember it, Facebook didn't have wireless either, and had less space than a nomad.
That Hg also exist does not make git less important than github, no more than the fact that sourceforge exists make github less important than git.
While it may be ironic to value the importance of centralization on this topic, it's unwise to not to value it.
Downvote? Really?
It's questionable whether the Vodaphone CEO is "relevant", but Vodaphone is definitely still a major competitor, they make more money than google and amazon combined.
Git has been hugely, positively disruptive in a way no Dvcs was prior.
And anyone (cnn evidently) that thinks Linux developers are fungible misses the point of having a fierce, opinionated, blunt semi-dictator running the show. Great things can happen. He's the anti-steve jobs.
His complete lack of (aesthetic) taste might make him the anti-steve jobs though.
"Although he can claim credit for popularizing one of the most powerful ideas ever to sweep through the software industry, Torvalds's project has matured to such an extent that it's largely outgrown its illustrious creator."
I think it's fairly reasonable to say that Linux will continue on even if Linus disappeared. Same with git, for the matter.
The article was wrong re: Netflix, but the point they made - that Netflix didn't have a capable video over IP product at the time - was reasonable.
And I'm far from sure that the decisions good for the long term development of Linux would be done by bigcorps if Linus went missing anyway (especially not Google). Bigcorps have bad habits (with high impedance mismatch in the context of the Linux project), like development behind closed doors, and not only time-to-the-market centered but even for some of them time-to-the-market weighting 95% in their choices. Because of that, bigcorps were the cause of the arm branch mess in the first place. Bigcorps often lead big projects that fails big. And Linux is not lead by bigcorps anyway, it's lead by peoples.
Also, the same argument could be applied to lot of people in leadership positions anyway. Maybe Apple would not be Apple without Steve Jobs, but the CEO does not matter more in lots of big companies than Linus matters for Linux. Maybe it would be very equivalent with somebody else, or maybe not, but in the meantime they are in charge, and when they do a good job, they are the ones who matter.
It's not that Linus stumbled on some secret of technology or was smarter than anyone else doing 'Nix development. It's that he got obstructions out of the way that kept those who could contribute meaningfully from being able to do so and allowed others to utilize the results.
The end result is the innovation and technical superiority (by and large) of Linux over alternatives.
On how Unix initially emerged: there was no copyright of software (this changed in 1976), and AT&T were prohibited under a 1954 anti-trust consent decree from participating in computer equipment and software. So when Ritchie and Thompson created Unix, the company could do little but use it internally, and had no reason to prevent its more widespread distribution. Unix exists specifically because AT&T was prevented from productizing it.
Given that in this case out of a list of 10 there were 3 very devastatingly bad predictions I think that's pretty damning. More so when you consider that it's rare for a company to matter, so picking 10 big CEOs that don't matter should be highly biased toward correct predictions.
You've got it backwards. His pool for picks isn't the set of all CEOs, it's the set of all CEOs who are well known, have mattered recently, and are still working. That's a very different pool, with a very different bias.
From that nature, I am more inclined to rely on journalism for facts and overview alone, and less inclined to rely on them for their opinion than I am actual professionals in the field.
Great students can become great teachers without being great doers.
And this isn't a particularly recent phenomenon, it's largely always been thus, at least for values of "always" dating to the late 1970s / early 1980s.
Idea (wo)men need to find money (wo)men, so recruit a PR agent to spread good buzz to churn up investment. There are the occasional hits, but a hell of a lot of misses. And if you're sitting on the churning dust cloud that is the expanding edge of the boom / development, there's a hell of a lot of noise and false leads.
Truly enduring changes tend to be based in deep, deep technology, most are a minimum of a decade old, if not several, and the truly good concepts are decades to centuries old (there's a reason they keep emerging: they serve a real need). Fads are often fanciful, contrived, or serve a narrow set of interests.
Unfortunately it gets really hard to detect the signal amidst all the sound and fury. Age and a solid grounding in history help more than the young might think.
Bad strategy IMO to make a list, though.
Furthermore, it is human nature to suffer from an anchoring bias when looking at a list like this one. We immediately assign more weight to the 2 or 3 "disastrously wrong" predictions in the list of 10 than we do to the other 7. Hell, we probably assign 99% of the weight on that list to the Facebook prediction. It's the most visibly and obviously wrong. So it anchors our perception of the entire list.
I doubt there's anyone out there who gets his predictions right 100% of the time. And I bet there are plenty of highly successful prognosticators with at least one or two hilariously bad calls on their track records.
I'm not defending this list or its author, per se, but just pointing out that everyone gets it wrong sooner or later. Throw enough shots at the hoop, and you're going to miss a few of them. Granted, you could certainly argue that tech journalists should shy away from the predictions game and focus solely on reporting. But where's the fun in that?
That's the unspoken compact between the prognosticator and his audience. It's his job to make as good of a guess as he can; it's our job to keep in mind that he's guessing.
As it is, though, there are just a few mildly popular websites that enable that.
I think there's a place for both types of reporting in our media. You've got Seeking Alpha for financial predictions by interested parties (who will at least disclose their interests, which is nice). Then you've got the mainstream media for general, ostensibly unbiased reporting and predictions.
(Experience has taught me that getting into a debate about the presence or absence of bias in the mainstream media is a classic blunder akin to starting a land war in Asia, or going in against a Sicilian when death is on the line. So I'll refrain from getting that started.)
No really, what difference does it make who they judge is relevant or not? Just see that as the same as comments from sport commenters who obviously don't play. Its fun and caters to the need people have to talk about it but it has little informative value. Its not an advisory service. If your business depends on the information you get through these channels, be very afraid or start building some expertise yourself.
1 Steve Ballmer, Microsoft
2 Jeffrey Citron, Vonage
3 Reed Hastings, Netflix
4 Ken Kutaragi, Sony
5 Warren Lieberfarb, HD-DVD promotion group
6 Rob Malda, Slashdot
7 Aurun Sarin, Vodafone
8 Jon Schwartz, Sun Systems
9 Linus Torvalds, Linux
10 Mark Zuckerberg, FacebookI fucking hate that linkbait shit.
I picked up a nasty bit of malware from an imbedded advertising on cnn.com and have since not only blocked them via adblock+, but I mark them as untrusted in NoScript. As a result, none of the links worked.
I will say, it's almost impressive that CmdrTaco (Rob Malda) ended up as #6. Having been unable to read the article the list almost implies people who have had serious influence in the past. I'd be honored to be on it (especially if, in 2006, I was named Mark Zuckerberg).
edit: clarify the advertising problem. It wasn't a link.
There are only two picks that are obviously wrong: Reed Hastings and Mark Zuckerberg. And, it's a testament to both of them that they succeeded in challenging circumstances.
And, they did a great job picking Ballmer and Torvald. Their explanation of why Torvald is included (open-source as a movement has out-grown just his brilliance) is very prescient.
I wouldn't even write him off today, though it's hard to imagine what else he could touch that could be as world altering as Linux and git.
Also, this was before Android, which is now the most important mobile OS. So, Torvalds' impact continues to resonate and grow. I agree with them that Linux has outgrown a single person...and so, they may have been somewhat right, had git not sprung almost fully formed from that massive brain of his.
Don't get me wrong, I'm not trying to besmirch Linus, I think he's pretty awesome. I'm just saying, after thinking about it some, I understand why he might be on this list.
And I don't know that I would call git innovative, per se. git wasn't the first dvcs, and it's not substantially better than some other systems (mercurial, for example). git's prevalence today is purely because it won the popularity contest, plain and simple (being Linus project certainly helped!). On top of that, while git may be a big deal for developers, git's importance to the world at large is tiny -- frankly I'd argue that github is more important than git itself.
I don't believe that is at all plain and simple (or correct). I worked with many DVCS systems before git. git was obviously better, from the moment I first tinkered with it, and the more I understood of its internals the more obviously better it seemed. There's a reason that after years of DVCS fighting it out for turf and never really gaining any traction, git exploded onto the scene and took over a huge portion of projects. git got everything right...that's why it won the "popularity contest".
On top of that, while git may be a big deal for developers, git's importance to the world at large is tiny
Developers make the world as we know it today. And git is what developers use. github is awesome, but git is the engine to github's fancy automobile exterior.
github sounds cooler though, I take that. You can actually pronounce it.
I'm not sure I understand how hackers can continually underestimate the impact of our own tools and technology. There are millions of developers using git today, and the ones who use git are the most important and influential developers in the world. Sometimes I wonder if nerds even realize how much impact they have on the "real world"....
Yes, the combustion engine is very important for a car, but it became a commodity.
Yes, DVCS changed the world. Git maybe more than others because of its popularity, but slowly I think they are becoming commodities. Github could function with any other DVCS and practically all major DVCS (git, mercurial, darcs, bazaar) are interoperable one with another, making the choice more personal than technological.
A here something about git that made it the foundation for github vs oth dvcs?
It seems like you are making the point unintentionally.
Linux was much bigger than him then as well. I'd agree with you that in my world github is more important than git, but in the Linux kernel development world, I believe git is what has allowed Linus to remain very involved, and manage a lot of the commits very actively without becoming a bottleneck.
In other words, I think it's git's invention that makes Linus a bad choice on this list, because that invention has allowed him to continue to maintain a lot of control/oversight over the Linux project.
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† Apple is currently trying to bring version control (imagine quotes around that if you will) to the masses and I’m fairly certain that others will follow. I’m not sure what, if any, influence Git can have there, I really don’t think it’s going to change much.
Well played Business 2.0 Magazine Staff. History may ridicule you but Reed Hastings has one month of free netflix streaming for each of you.
The fact that 5 years later some events altered the course for some of these guys' projects doesn't negate on the arguments put forth to include them.
We already know what Hastings and Zuckerberg did to stay relevant. Torvald's inclusion is explained as being by design. That is, Linus himself is designing the growth of his baby toward as much self-sufficiency as possible. Lucky for us there was the Bitkeeper debacle and he had to pull his ass out to give us Git. Right now the kernel is at version 3.0, most distros out there (including Ubuntu) still uses something like 2.6.xx and people are nonetheless very happy. I'd say, seen from a purely Linux angle, it would make Linus a lot less relevant.
Now, something that would've made CNN look much better 5 years after posting this, would have been to moderate their zeal by excluding stuff like "But as respected as they might be for their past achievements, their best days are behind them", especially when covering the ever changing tech business.
IMHO Ballmer was never supposed to be CEO, except maybe on a temporary basis. MS needs a technologist at the helm.
Truth is: it's very difficult to buy large classes of equipment without buying Windows due to OEM relationships, same as it's ever been. I've got Win7 that came with my current Thinkpad, but I've booted it maybe two or three times, getting as far as logging in. Otherwise it's strictly been Debian. Haven't even bothered setting up Win7 under VirtualBox yet.
I don't know that Ballmer's been a disaster for Microsoft, or if it's just running down the Christensen "innovator's dilemma" curve, but the company's best days are behind it.
In ten years I see it as a legacy provider of business servers to late-adopting companies, ossified industrial giants, some government sectors, and, principally, gaming and entertainment. Possibly merged with Sony.
From Wikipedia:
According to web analytics data generated by W3Schools, as of June 2011, Windows XP is the most widely used operating system for accessing the Internet in the world with a 39.7% market share, having peaked at 76.1% in January 2007.
"Rank: 14
Brian McAndrews
CEO, aQuantive
Why He Matters: McAndrews is the most important adman on the Internet, and his innovations have played a big part in making the Web an effective marketing platform."
Today?
According to Google, "Quantive is now Microsoft Advertising."
Talk about also-rans.
Although I love how they decided to call it both ways by putting Blu-Ray and HDDVD on there.
It is a little weird to see companies that I literally don't remember on it. Vodaphone and Vonage both ring very, very, very faint bells in my mind.
I'm afraid that's a problem with your mind, not with Vodafone.
Wikipedia sez:
Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers.
http://money.cnn.com/popups/2006/biz2/peoplewhodontmatter/fr...
Steve Ballmer: He got where he is entirely by riding on Bill Gate's coattails. He did and still does belong on this list.
Jeffrey Citron: Obviously a correct call now. I don't know enough to say whether I could have called this one correctly at the time.
Reed Hastings: Maybe I'm remembering wrong, but it seems like from the very minute on-demand media became really feasible, Netflix was dragging Hollywood along kicking and screaming. I'd say he should never have been on this list.
Ken Kutaragi: You can argue now about whether or not he has been influential in the last five years, but I know that at the time I definitely would have agreed with CNN on this one.
Warren Lieberfarb: CNN and I would have agreed and we would have both been correct.
Rob Malda: CNN called this one correctly. I probably would have disagreed with them at the time, and I would have been wrong.
Arun Sarin: Same as with Citron--obviously correct in hindsight, but I couldn't have called it one way or the other at the time.
Jonathon Shwartz: Obviously, in hindsight CNN called it correctly. At the time, though, I had really high hopes for Jonathan Shwartz. Regardless of how talented he may be, he was put in an almost impossible situation as CEO of Sun--too much damage had already been done.
Linus Torvalds: First, a personal disclosure--I am a huge Torvalds fanboy, and would certainly have disagreed with CNN on this one. That said, you could now make a good case that CNN got this one right. In the last five years, Linus really hasn't done anything big from a business perspective. Absolutely he has been busy creating software that people use and care about (Git and continuing Linux development). However, none of has recent activity has had a major economic impact. (Can you name an industry that's been disrupted by Git?) Even the major things that Linux has done in the last five years (Android, for example) happened without being driven by Linus. I'm going to say I was wrong and CNN was right on this one.
Mark Zuckerberg: Obviously wrong in hindsight. I'm not sure whether I could have done any better, though. In 2004 I definitely would have accepted the notion that Facebook was unlikely to be worth more than Myspace. I'm not sure whether I would have still thought that in 2006.
Well, it's certainly decreased the significance of commercial and closed-source development tools & support. It's also made the market for programer talent more transparent and meritocratic, thus potentially increasing compensation for talented developers. One would expect this to lead to shifts in the employment from other sectors into programming.
Doesn't that count as disruptive? Sure he didn't make a bundle in the process, but he did make the world a better place.
Maybe it's just a semantics thing...but I find saying someone "doesn't matter" is way over the top.
Another one (Torvalds) screams of insensitivity to the real impact created by some one. The journalist(s) deserves a whack in the back for this.
There are many people who do something noteworthy, and then fade away, for various reasons. Calling them out, in a derogatory manner is bad. 'Idiots just go away. Look at your loser self, in the mirror, when creating a list like this' I say again.
And its obviously a link bait - '10 people who don't matter...' easily attracts people on to read (or just page visit) '50 people who do matter...'.
The above was a pretty accurate call, minus the surrender of the HD-DVD camp — and I love how Netflix, far from becoming irrelevant, became one of the top players in the streaming movie camp!
Microsoft repeatedly throws good money after bad, chasing the latest fad but never getting any of them completely right or, more importantly, creating any game-changing innovations to speak of. They saw Sony making the PS3 and decided they had to build a competing product and threw away billions in the process. They saw Google, and assumed they needed to build the same search engine to remain relevant. I can't believe that Ballmer has managed to stick around as long as he has, but if I were a Microsoft employee or shareholder, I would want his head to roll.
They were right about Aurin Sarin and Sony - but for the wrong reasons.
Also: stop trying so hard to come up with justifications for idiotic choices like Mark, Linus, etc.
Ha! Anyone who believes DVD is what Netflix is still about is either so far out of touch they should be banned from spreading their ignorance publicly or are on the payroll of the the dead but don't believe it yet media industry who still hopes "the Internet" will just go away.
Why do people keep doing this? Over and over again.
Sure, they didn't realize what a force git would become, and Zuckerberg showed them a thing or two, and Hastings/Netflix turned out to be smarter than anyone gave them credit for. But, the rest of them...yeah, pretty good calls.
Some of their 50 people who matter were stupid choices, however.
Actually, it's pretty terrible - bear in mind that they could have picked ten (reasonably well-known) people at random, and chances are 8, 9, or all of them would be "has-beens" in four years.
So, you might be right. Where they went bold, they got it wrong. Where they chose people obviously in decline (Ballmer, Schwartz, etc.), they turned out to be right...but it wasn't surprising to anyone (me included, as I remember reading this article when it was new).
So, I find it hilarious to see people writing him off presuming he didn't have a streaming media plan. It is in the name!
Also, Linus shouldn't matter. I've met him. He's a decent guy, and that he "doesn't matter" in the way Steve Jobs does matter, is a good thing. Linux should be bigger than him... at some point if your platform is dependent on you that's a weakness in the platform.