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If they didn't matter to the vast majority of people then they wouldn't sell them every year in record-breaking numbers.

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Could argue they sell more by fashion and desire to have the newest thing than people caring at all about specs, more ram or cpu or x% better resolution etc.

Record-breaking numbers because:

- record-breaking numbers are upgrading from multiple previous models

- smartphone market is still growing

- there's a non-negligible number of people going for the "shiny new thing"

They were selling record-breaking numbers when they only had a "pro" and a "non-pro" model, too

That's irrelevant. People are buying iPhones every year instead of switching to a different phone, repairing their existing phone, or buying the same phone (Apple offers the same models for at least 3 years after initial release). There are enough differences to matter to most people.

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