Genius's lack of execution is precisely the embodiment of the SV trope of bro culture:

- Grandiose visions of product brilliance ("we're changing the world" = "we want to annotate it all")

- Flashy "bro culture" https://venturebeat.com/wp-content/uploads/2013/05/rap-geniu...

- Breaking the "rules" and not getting penalized for it (Google reverted its penalty): https://techcrunch.com/2013/12/25/google-rap-genius/

I rarely want companies to fail (I'm very critical of start-ups, but generally am happy when good people succeed), but it's hard for me to root for company that operates like this.