Maybe because the TikTok algorithm is feeding you what you value. Whereas for people with different values, maybe people with certain insecurities that are in the process of change (mainly adolescents) they might be drawn to people that have what they lack just like any other social media platform.

TikTok is incredible, in my opinion, it really is the best content-delivery platform... but that is actually quite dangerous because what people want to see is not necessarily what they should see. It's important for people to have broad perspectives and I don't think TikTok addresses that so appropriately.