In anti-trust terms would this not be "dumping"
Well, at least that's what I remember comments on HN cheerfully proclaiming would happen back when Ryzen & Threadripper were launched.
If a company is able to lower costs to better compete with another company taking market share, wouldn't that imply that:
1. They had a defacto monopoly in the sector that allowed them to price above the fair market value.
2. They harmed consumers by pricing above fair market value.