I also don't think people aspire to be like influencers in a 'real' sense. Influencers are hyperreal versions of something fans know they won't actually be, and in that sense artificial characters might even be more interesting.
I also don't think people aspire to be like influencers in a 'real' sense. Influencers are hyperreal versions of something fans know they won't actually be, and in that sense artificial characters might even be more interesting.
Replace marathon with ‘coding’ or whatever hobby you have, and I’m sure you’ll find it weird as well
Before it became a career, originally "influencer" was a marketing designation for a person who's well-connected within target market's social graph, and thus is the optimal target to hire or manipulate into peddling crap to their followers.
There's nothing here preventing virtual personas from being influencers too. Being a real person who can be emulated is an asset for an influencer, but it's not a necessity - it doesn't matter why people follow you, it matters that they do, and that they are vulnerable to you manipulating them. Having such a network of vulnerable followers is what makes an influencer valuable to sponsors.
It seems not necessary to be.