Everybody likes to hate on "big tech" these days, but if there's anyone that knows the dangers and all the ill effects but ignores them to make a profit, it's content creators. They are hyper-attuned to the way people respond to their content, and they'll do anything to get a reaction, the more intense the better. And if that means siccing a mob on somebody, so be it. If it means doing stunts that endanger people in the real world, fine. And polarization is the best technique they've stumbled onto yet: say stuff that enrages people to get them to engage with the post, and then pick up followers among those that watch the rage with glee.
Just about every successful influencer has done a post about how hard it is to be internet-famous. It's almost always about how the negative effects of their work get reflected back at them. They know how the things they say harm people, they just want the negativity to be directed elsewhere.
There's a lot of debate about how social media companies should be regulated, how much censorship should be allowed, how much platforms should subsidize legacy media etc. But none of it will matter if we don't rein in what's considered acceptable in the creator economy.