Plenty of people think about it, but the incentives are not set up to center these thoughts in the conversation about what to do. As with most publicly visible problems at any company, this is at its heart a failure of leadership. (Or a success of leadership, if it is indeed what the market and cost structure of the business rewards. I do not have sufficient insight into the financial side to know which. Just because a business makes a decision that is unpopular with its customers does not automatically mean that the decision is bad for the business.)