Do you mean that as a counterpoint to the parent? These products seem to generally be targeting wealthier consumers. I wonder if China did face a shortage of animal protein, they could avoid some of the political unrest by marketing plant-based alternatives as being more desirable, like these US companies are trying to do (with reasonable success, it seems).
The meat substitutes are made out of soy and various other lately scarce ingredients.
Just, a lot less of them than would have been fed to the animal it replaces.
The latest generation of meat substitute products are largely a highly processed form of pea protein.
I thought this was more a result of increasing health/environmental awareness.