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I don't see what's silly about the explanation considering it's about efficiency and performance. As a KISSmetrics customer I can tell you the focus is on funnels and key data; not on an internal cookie ID so that we can collude with other companies.

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So you'd decline to collude with another company who approached you? What if they offered to pay?

Of course not. Customer data isn't something I would ever share.

Companies that choose to do so will do it regardless of whether they're directly paid for it. It's not a tech problem and it's not something they need a 3rd party vendor for.

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