For instance: if there was a free online study (in person test) "critical thinking" series of classes, where you could become accredited as a person who knows at least the basics of how lying works, statistics can be manipulated, science is hard, etc, etc, etc... if you had that credential, it could be included in stats.
"While 85% of people say they're really worried about X, only 12% of critical-thinking accredited citizens consider it something worth focusing on."