I don't know about the last couple of years, but listen to some startup pitches for hiring events (like on YC used to host) and phrases like "work hard, play hard", "we are a family", etc. creep in and basically push the same thing.

I often refer to one startup I was at as the worst experience (the manager was horrible - including griping at me for being off grid for my then wife's bday weekend), but most interesting (the technology was all over the map and there was a feeling of "how the hell is this actually working").

Never again.