They're still solving some interesting problems like how to watch the same content, in sync, with your friends. Interestingly my gf and I noticed that when we watched NFLX together using a video call to see eachother's faces/commentary our video would skew by noticeable amounts across the span of a movie. (eg even a 0.5% speed difference would give a 3 second skew in 10 minutes, which is enough for one to see someone's reaction to a surprising part of the video differ from your own.
So there are still technical fringes to solve that can value differentiate from late adopters like the channel specific providers like say the ABC app https://abc.com/apps