PR to make it seem like they're a non-profit while still making 100x returns legally possible. 100x returns are about as good as you can possibly get (and much, much, much better than normal or even great) so they're pretending to act like a non-profit while still being very much for-profit. They're unnecessarily complicating their legal structure just for some publicity brownie points, and they aren't really changing anything substantial. It's also an attempt to make it seem like "you're only going to make as much as 100x on this supremely lucrative investment opportunity!" to dupe the gullible as the market is frothy and the hype is extraordinary.

Better yet, I'd call it unnecessary bullshit.